One Tiny Designer

who believes good design can change the world

I believe that designing a meaningful experience is about...

  • Designing for real people, who laugh, cry, dream, scream, love, hate, think and believe.
  • Fully understanding the problem through collaboration and empathy and working together to create innovative solutions.
  • Understanding that is no such thing as No, there is just a different way of getting to Yes.
  • Believing that there are always ways to make it better and there is always more to learn.
  • Trying...failing is better than not trying at all.
  • Knowing that sometimes the simplest solution is the best.

My Life Story

My name is Sarah Woodrow. I am a web/UX designer based in Cambridge, UK.

Fresh from a fine art degree in 2005, I started my career in a design studio creating websites and information kiosks for tourist destinations. I have also worked as an inhouse designer and freelanced throughout my career. I love experimenting and collaborating to create meaningful, enjoyable experiences, from web apps to computer games. Visit my linked in »

My Skills

Some experience      ------->     Lots of experience

  • User testing & user research
  • Coding
  • Graphic design
  • Online marketing
  • Copywriting
  • Project management

My Box of Tricks


HTML, CSS, PHP, asp. net (MVC), Jquery, Wordpress, Concrete 5, Meteor


Photoshop, Fireworks, Illustrator, Indesign, Premiere, Aptana,
Art rage